Who is STITCH COFFEE?
STITCH COFFEE was born of an idea that coffee doesn’t need to be a standalone - it can be mixed together. We realised at an early stage that the art of blending coffee is the same as tailoring a piece of cloth. As a result, we stitched together origins with different flavours to bring forward the ultimate cup characteristics for everyone to enjoy.
Daring, bold and unconventional, we aim to break the mould and bring specialty coffee to all. Sharing this craft and its fine coffee products is all for your enjoyment at home and beyond.
We do this by creating connections with our suppliers and consumers from the very beginning of the coffee supply chain to the very end of the consumption process. With a focus on ensuring that consumers know about and have transparency about the entire coffee journey. We share information so that every participant in the coffee process succeeds, and our industry continues to thrive for decades to come.
Innovation is one of our passions, bringing you coffee products that enable special moments shared over coffee. And we want this to happen anywhere and whenever, be it from our Broadway flagship store, in the comfort of your home or even when you are on the go!
Bringing specialty coffee into every part of what we do starts with us ensuring that our wholesale customers (cafes and retailers) are knowledgeable through our coaching-style relationship. This helps to upskill them so that their offerings to you are of the highest level with a perfect cup of coffee, no matter the brewing method.
We have become well known within our industry as a Specialty Coffee Roaster that is bold, fun and quality focused. We rotate single origins from all over the globe in an effort to bring variety and share knowledge with our consumers, as a platform to promote the work of coffee farmers across the continents. No favourites and no specialisation of region, but a focus on the farmer / producer – no matter where they were located. This is what makes up our community and feeds into our why, why we do what we do, why we exist. From pickers, farmers to roasters and coffee addicts, we are here to bring people together through coffee.
“We are passionate about creating unique, delicious coffee from around the world and to connect these with our consumers as we celebrate the work of coffee producers and all those across the coffee journey. Coffee to us, is a craft only possible by bringing communities together.”
OUR ORIGIN STORY
At STITCH COFFEE we believe that coffee is much like a tapestry - it is a weaving of origins and flavours to create a delicious cup.
Nawar Adra, owner and founder of STITCH COFFEE, had humble beginnings working as a barista in the iconic Western Sydney Suburbs cafe Circa Espresso. This is where Nawar started his roasting journey when Circa purchased their very own Probat P5 roaster for in-house production. During his time there, the focus was only on single origin coffees. However, Nawar gradually realised there was an artistry within the blending of origins. This merging of origins created a cup with distinct complexity, structure, and balance. The concept gave birth to STITCH COFFEE. We opened the doors to our roastery in 2015 and haven’t looked back.
Today we are a company dedicated to creating connections through coffee, from green bean importers, to everyday coffee drinkers and everyone in between. Part of our offering goes beyond our coffee. It includes assisting cafes in up-skilling their baristas and teams, training them on extracting the perfect espresso and brew a delicious pour-over. Our love for coffee is fed by the daily home brewers and the cafes that serve our coffee, which is why education and knowledge sharing is so important for us.
We will continue to source coffee ethically from around the world and ensure that we have the ability to communicate this with our community. We are continuously evolving our buying practises and fostering relationships with importers and farmers to ensure a healthy future for coffee.
Diversity & Inclusivity
It all starts with the heart of our company: our team. Our team members come from many countries and cultures, and that allows us to have a wide range of perspectives. Many points of view that come together and are stitched together into one big family. We believe in everyone’s potential to succeed by being a supportive workplace and setting our team up for success, just as we do with our business goals.
Sustainability & Ethical Sourcing
STITCH COFFEE strive to forge a strong and long-lasting relationship with green bean importers who value sustainability as much as we do. We believe in empowering the entire supply chain in this industry and together make it better. Read more about our sustainability practices here.
We are a highly visual brand, our packaging looks pretty nice (if we do say so ourselves) and we also want to be kind to our world.
For the last few years we have endeavoured to move towards making our packaging recyclable and reduce waste all-round. We are proud to say we are good and clean for our planet, presenting new ways to package coffee that are different to other coffee products whilst maintaining the quality of the cup you brew
Community & Collaboration
The coffee community is our why. From pickers, farmers to roasters and coffee addicts, we are here to bring people together through coffee. The ideology that we operate on is - If you want to go fast, go alone. If you want to go far, go together (African proverb). When one part of our community succeeds, we all do.
We advocate on behalf of our fellow roasters to help them access great quality green beans. This is the power of co-roasting! Our co-roasting initiatives are powered by our sister BRAND ECRE. Find out more about it here.
We support our wholesale customers with continuous training, connection to suppliers and business advice. We believe we only succeed when we stick together – or stitch together.
Growth & Expansion
We are bold, we are trailblazers, we thrive off being daring, unconventional and pushing boundaries. Never afraid to go big, go first and go where others don’t venture. ‘First movers’ is our favourite combo of words and although we are not always the first, we are a leader in the coffee industry.
We innovate in a wide range of products and offer something for all types of coffee lovers. Innovation never ends as we don’t want to miss a beat to continually move forward, to better ourselves, learn and grow, whilst making it accessible to the specialty coffee industry.
Back row: Fon Wannarak (Account Manager / Business Development Manager), Macarena Navarrete-Balart (Finance and Ops Manager), Kelvin Tong (Warehouse Manager), Nameru Upretee (Head of Coffee), Ronnie Nguyen (Production Assistant), Nawar Adra ( Managing Director/Owner). Front row: Peter Lam (Floor Supervisor), Jake Long (Production Assistant), John Bellamy (Graphic Designer).